Build Trust. Introduce Your Product. Convert Sales

Do you ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients and encourage them to invest with you?

When you put a few simple systems in place with automated tools, you can keep your products and services in front of potential clients without having to hire a sales team. You’ll not only make more money, but you’ll do it completely hands free once set up. All that’s required is a little forethought.

Your first must-have tool? An email autoresponder. Simply put, an autoresponder is a series of emails that go out on a pre-determined schedule. They’re written to engage your audience and pull readers further into your funnel.

Typically, an autoresponder series will have at least seven emails in it, and is used as a lead generating tool. You offer an opt-in on your website with (for example) “weekly tips to get anything you want out of business and life” or “daily motivation for busy CEO’s.” When your reader fills out the form, she’s automatically added to your autoresponder list, and you have her attention with every email.

The key though, is to write your series with specific calls to action. It’s not enough to just give her tips for being more productive. You have to also give her the opportunity to buy your products or services.

Implemented correctly, your autoresponder can help keep the cash flowing, even when business is down.

The fastest way to get your autoresponder up and running is to use a tried and true email provider such as AWeber or GetResponse. It’s fairly easy to set up if you decide to utilize it. Plus, you’ll find many VAs who are experienced with these platforms. You can hire a VA if you need help navigating the setup.

For the content, look back over your most popular blog posts and products. Posts can be repurposed to provide valuable content to your subscribers, with a natural upsell to matching products or services.

In addition, think about the questions you’re most frequently asked, what conversations pop up again and again, and what your social connections and competitors are discussing. These nuggets are the building blocks of a compelling autoresponder series that your readers will not only look for, but actually read. And if they’re reading, they will eventually buy.

As they move through your series, you want to keep in mind that subsequent offers should be more and more valuable eventually leading to your high-end offer.

In fact, if you’re using a more sophisticated system such as Infusionsoft or AWeber with the AW Pro Tools add-on, you can easily move people between autoresponders based on the actions they take. That means they’ll see exactly the offers they want and need, and nothing else. It can make selling via email super productive, and best of all, completely automated. Ask any successful entrepreneur, and they’ll tell you that the key to building a sustainable business that doesn’t burn you out, lies in the ability to leverage your time by creating passive, recurring income via automation.

Hope you found this weeks blog post helpful. Would love to hear your comments below. Let me know if you have a specific topic you would like to know about.

Love & Abundance,

Valarie xo


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