5 Steps to Speaking From Your Heart

When it comes to showcasing your expertise and being seen as the authority you are, there aren’t many better avenues than keynote speeches and other presentations.

Making regular appearances on stage can bring:

  • More traffic to your website
  • More profits from private clients
  • Book contracts
  • JV partnerships
  • Greater confidence
  • Even more cash from paid speaking offers

It’s a shame then, that most people will tell you that fear of public speaking prevents them from landing the speaking engagements they want and need to grow their business. In fact, it might even be keeping you from stepping up onto the virtual stage to host webinars, periscopes, and other “live” events.

If that sounds familiar, don’t despair. There is hope. And it may come in a form that surprises you.

The number one thing you can do to combat stage fright and take your rightful place on the speaker circuit is to be prepared.

  • Know your audience
  • Refine your message
  • Plan your content
  • Share your story
  • Energize your presentation

And all of these things are doable—even by the most nervous speaker—if you just break them down into their most basic steps.

Step 1: Define Your Ideal Audience

Just as you won’t get far in business if you don’t know who your perfect client is, your speeches and presentations won’t have much impact if you’re talking to the wrong audience.

Step 2: Brainstorm your Topic (Looking at your own strengths, experience, and credibility)

It might seem as though you should be able to talk on any topic related to your business or coaching practice, but the reality is there’s more to choosing a topic than just knowing the material. You need to have:

  • Relevant experience and expertise
  • The personal story to make you credible (more on that in Step 4)
  • Absolute authority

Unshakable confidence

Step 3: Your Message (Make it Memorable & Moving)

When you walk off the stage, what will the audience members say about your presentation?

Will they remember your key points?

Will they be able to share the big takeaways?

Will they be texting their friends about that great point you just made?

If you can’t answer yes to those three questions, then your message needs work.

Step 4: What Makes YOU the Perfect Presenter? Your Story!

With enough training and practice, most people can speak on any topic. They might even be able to speak with authority and confidence.

But if you want to be a memorable speaker with a full calendar and plenty of raving fans, you need more than just knowledge. You need an engaging story.

Step 5: Your Primary Idea or Call to Action

If you’ve ever written an email or a sales page, then you know what a call to action is. It’s the one thing you want your reader to do as a result of reading your content.

Your presentation is no different. Whether you’re crafting a webinar with an upsell or a motivational keynote speech, you must give your listeners their next action.

Find your focus by determining your single primary idea or call to action, then begin to outline and organize your ideas.

 

Love & Abundance,

Valarie

 

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